sgp pools is a state-owned gaming company that combats illegal gambling activities in Singapore. It offers sports, lottery and horse racing betting services through its extensive network of branches and retail outlets. It also promotes responsible gaming by educating people about the risks of gambling and provides social safeguards to protect its customers. The company also uses a nationwide digital signage network to display events and lottery information. In addition, it deploys PADS4 to help its customers manage their spending and gaming habits through the use of XML data.
Founded in 1968, Singapore Pools was established as a state-owned entity to introduce a legitimate lottery system and to address various social problems associated with unregulated gambling. The government was aware that banning gambling would only drive the activity underground and put money into the hands of triads and illegal bookmakers. As a result, the country was facing increasing crime rates and financial losses for individuals.
The first lottery game launched by the company was TOTO, which is the flagship of Singapore Pools and involves a choice of six numbers from a pool of 49, with a chance to win if they match their chosen numbers with the drawn ones. Since its launch, TOTO has grown in popularity and continues to be a favorite among Singaporeans. The company also introduced a second lottery game, Sweep, in 1969. The Sweep lottery offers larger payouts and has only one monthly draw.
As technology advanced, the business began a digitalization journey to better meet customer expectations and enhance responsible gaming initiatives. This required a robust technology infrastructure to ensure the security of customers and strengthen its operations. To achieve this goal, the company required a digital enterprise architecture practice to speed up its business transformation efforts and capabilities.
Singapore Pools’s digital shift also enabled them to reach a wider audience, including international players. The company is now a prominent player in the industry, continuously adopting technological advancements and innovations while remaining true to its principles of social responsibility and community service.
To support their efforts, the company needed a platform that could provide a single source of truth for all of their enterprise processes lifecycles and artifacts. They turned to Bizzdesign’s platform, which helped them achieve greater visibility and efficiency across their IT systems by allowing them to visualize all of the interrelated architecture views and deliver quality insights.
In addition to helping them streamline and standardize their IT processes, the platform has helped them cut down on troubleshooting time by half. This was particularly important during the COVID-19 crisis, when there was a global spike in data demand and Singapore Pools was forced to limit its expansion plans due to capacity constraints. By leveraging iShine Cloud, the company was able to unlock additional capacity and continue its operations during the pandemic. This was especially critical for the company’s charity solutions, which allowed it to onboard and support more charities during the crisis.